AF—If you look at delegation, your efforts in delegating will spill over into the other two areas you want to focus on and affect everything in your business.
If you’re empowered in your delegation house, then you’re going to see growth, and you’re going to see movement in all the other spaces.
When you think about delegating in your business, what is there for you? What, how does that feel for you, and what does it look like right now?
CRO—It’s hard for me because I’m a control freak. Also, because I’m the brand and because it is the thing that I’ve been doing myself for so long that I feel like I have a hard time letting go. The biggest thing is I have a hard time letting go of all the tasks that need to be done when it comes to branding and the specific look and feel of how things are presented.
What I’ve been working with is learning how to trust and to soften into it. I don’t want to let my community down; I would feel very disappointed if I let anyone down or didn’t feel like I was offering my fullest potential and expressing myself.
AF—I think it’s beneficial for your business to have some structure around delegation to look at how it will work in the day-to-day tasks that need to get done. This might be where you and Stephanie can look at how you work together. What would that look like?
What are you most excited to accept support about?
CRO—The biggest thing is to create and brainstorm to make the next step awesome and exciting. Not only for our community but us—our team. I want our team to feel like a family and for that to spill out into our community so that even though we’re online, we feel like a family.
AF—When we have a big vision, it’s constructive to reverse engineer so that we can make it measurable. When our goals are measurable, it takes a lot of the emotion out of it, and that will help you determine whether you’re hitting your goals or not.
How you would know that you were successful in brainstorming and creating this big vision that you have for your business?
CRO— It would be more on like the day-to-day things. The biggest ways of being actionable that Steph supports us with are writing most of the copy, the social media schedule, and keeping me on track. I’m the visionary, and I can go off and lose track of what needs to be done and when things are due. Steph keeps me on track and tethers me to the day-to-day, which is helpful.
The biggest way to support me is to hold me accountable, which Steph has been good at, and help me stay on track because I’m so used to working alone, and I just kind of do things when I remember to do them.
AF—You would benefit from a structured schedule for micro and macro projects, like a calendar essentially, where you have dates or appointments to check in on.
I would do a session each morning as a 10-minute check-in to your promises for the day. This task asks that every person on the team lives in the space of accountability. This task will keep you on track with the day-to-day list of things that need to get done, and it will help Steph because she’ll be more involved in the big picture and the running of the day-to-day. It will be more of a partnership, and it’s going to build trust.
Now, once you know how you feel about all the things that you’re doing and how you’ll support each other, next you look at the data, you look at the engagement, you look at where your audience is growing. From these numbers, you will see where you should focus.
The decision is always in the data, and you use the data to align with your intuition and what’s feeling right for you and your business at that moment. When those two things come together, you show up in your most authentic form. Your most creative self-expression is where people will resonate with you most.
I love working with entrepreneurs who are trying to scale and trying to build a bigger vision because you want to go deep. That’s the thing when you’re concerned with building community; when that’s your passion, it’s because you like going deep with people. So you have to focus on that space where the data shows engagement, and you feel the most traction.
CRO— This is something that Steph, Alejandro, and I are always talking about. Your actions don’t ever affect just one aspect of your life; it ripples out into all aspects of your life. In terms of using the word mindful in your coaching title, this is what we do; our whole thing is to be mindful and to ask the bigger questions of ourselves so that we can show up as the best humans for our community.
I’d love you to share a bit of your journey and how the mindful business coach showed up for you.
AF—When you’re fully yourself, it’s exactly how your ideal customer or client recognizes that you’re for them. It’s all about having a business that feels as good as it looks. I like to say, let your personal evolution fuel your business revolution.