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Welcome to the #PracticeWithClara Podcast, where Clara and Stephanie discuss philosophy, yoga, and all things related to the practice.
In today’s episode, Clara and Stephanie learn about yoga retreat planning with marketing and business insights from Alejandro Arce. 

In this episode:

4:07
Retreat marketing to establish relationships
How to market your retreat around the benefits of building your community and relationships.
 
11:46
Price and promise: what to offer on retreat
How to frame the timeline for your retreat and what you offer your guests
 
18:16
Location, budget, & timeline for global retreats
How to select the location, plan your budget, and manage the timeline for hosting an international retreat.
 
22:59
How to plan and motivate through messaging
Plan your messaging for the year, week-to-week, to stay organized and motivate your guests.
 
26:08
How to stay ahead of the curve
The benefit of partnering with a pal and how to be different in an industry that is so saturated
 
30:04
The shifting demand in yoga
What’s next in the industry- can you try to anticipate and create new and unique value for your community by thinking ahead.
 
32:40
Benefits of staying open to feedback
Touch-points to get feedback and communicate with your guests and the benefit of providing stellar customer service.
 
34:59
Learning behind-the-scenes
The perks of assisting on a retreat to learn behind-scenes and navigate the conflicts that arise before you host your own.
 
41:33
Impostor syndrome and how to deal